Privacy Policy

Plain-language summary: We collect minimal data, mostly standard web analytics and affiliate tracking cookies. We don't sell your data. You can opt out of non-essential cookies. Contact us any time to request access to or deletion of your data.

Who We Are

UrbanGridBackup.com is a website operated independently and focused on backup power solutions for apartment renters and condo owners. For privacy inquiries, contact us at privacy@urbangridbackup.com.

Data We Collect

We collect the following categories of data when you visit UrbanGridBackup.com:

• Usage data: Pages visited, time on site, referral source, browser type, operating system, and approximate geographic location (country/region level only). Collected via Google Analytics 4.
• IP address: Logged briefly by our hosting provider (Netlify) for security and abuse prevention. Not stored beyond standard server log retention.
• Affiliate tracking identifiers: When you click an affiliate link, the retailer (Amazon, EcoFlow, etc.) may set a cookie on your device to track the referral. We don't control these cookies. See each retailer's privacy policy for details.
• Contact form submissions: If you contact us via our contact form, we collect your name and email address to respond to your inquiry. This information isn't used for marketing without your explicit consent.
• Email address (optional): If you subscribe to our newsletter, we collect your email address. You can unsubscribe at any time via the link in any email we send.

We don't collect: payment information, social security numbers, government IDs, or any sensitive personal categories.

How We Use Your Data

• To understand how readers use the site so we can improve content and navigation (analytics)
• To track affiliate referrals for commission attribution
• To respond to contact form inquiries
• To send newsletters, if you've subscribed
• To comply with legal obligations

Third-Party Services

The following third-party services process data when you use this site:

• Google Analytics 4, Web analytics. Data processed in the United States. Google Privacy Policy. You can opt out via Google Analytics Opt-out.
• Netlify, Website hosting. Standard server logs. Netlify Privacy Policy.
• Amazon Associates, Affiliate tracking cookies set by Amazon when you click our links. Amazon Privacy Policy.
• Additional affiliate program tracking: EcoFlow, Jackery, Bluetti, Anker, Goal Zero, each sets tracking cookies when you click our links to their sites.

Cookies

We use the following cookie categories. See our full Cookie Policy for individual cookie names and durations.

• Strictly necessary: Cookie consent record. Can't be disabled.
• Analytics: Google Analytics 4 (_ga, _gid, _ga_*). You can decline these via our cookie banner.
• Affiliate tracking: Set by third-party retailers when you click our affiliate links.

Data Retention

• Analytics data: retained for 14 months in Google Analytics per our settings, then deleted.
• Contact form data: retained for 12 months after the inquiry is resolved.
• Email newsletter records: retained until you unsubscribe.
• Server logs: retained per Netlify's standard policy (typically 30 days).

Your Rights (GDPR: EU/EEA Visitors)

If you're located in the European Union or European Economic Area, you've the following rights:

• Right of access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate data.
• Right to erasure: Request deletion of your personal data.
• Right to portability: Request your data in a machine-readable format.
• Right to object: Object to processing based on legitimate interests.
• Right to restrict processing: Request that we limit how we use your data.

To exercise any of these rights, email privacy@urbangridbackup.com. We'll respond within 30 days.

Your Rights (CCPA: California Residents)

California residents have the right to know what personal information we collect, the right to request deletion, and the right to opt out of the "sale" of personal information. We don't sell personal information. To exercise your rights, contact us at privacy@urbangridbackup.com.

Children's Privacy

UrbanGridBackup.com isn't directed at children under 13. We don't knowingly collect data from children. If you believe a child has submitted data to us, contact us immediately for deletion.

Changes to This Policy

We may update this Privacy Policy periodically. The "Last updated" date at the top reflects the most recent revision. Significant changes will be announced on the site.

Contact

Privacy inquiries: privacy@urbangridbackup.com
General inquiries: Contact form